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Seasonal greetingsįirst day of spring? Officially summer? Hallowe’en just around the corner? Don’t be afraid to celebrate seasonal changes and yearly milestones with the content or look of your newsletter. Help your members find their dream job by promoting opportunities that fit within your members skill sets and interests. This idea is especially easy if you host an association job board on your website. Highlight cool books or awesome podcasts that address your members interests, needs and challenges.
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While newsletters are great for sharing about internal things within your organization, they’re also a great way to share learning opportunities with your members. Share member testimonials as often as you can to keep current members interested and to peak interest in potential members. Have a new review that raves about how amazing your organization is? Did your team get great feedback from a member? Nothing pumps up members (and potential members!) by other people praising their association. Take this example from Miro, which created an email promoting their Distribute 2021 conference. That could be an upcoming conference, educational offerings like webinars, or networking events. Let your current and prospective members know about events on your organization’s calendar. Promote your upcoming events and recap past ones If you’re not sure what content will resonate with your members, never fear! We’ve compiled a list of more than a dozen membership newsletter examples and ideas to help you get started. So what should your member newsletter include?
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