Posted by The University of Newcastle, Australia on Wednesday, July 20, 2022įor Gabby Barnes, Social Media Manager at Casual Fridays agency, the best thing about her job is seeing social’s impact on her client’s goals. Amelia (right) graduated last week with a Bachelor of Environmental… Two generations, two graduations, one gown. From a young age I saw the power in social, and have wanted to be a part of the industry ever since.” “I love how personal and genuine brands can get on social media and the communities they can create. That’s what drove Caitlin Pierson, Social Media Specialist at the University of Newcastle, to her role. Why become a social media manager?Įach person’s reason for becoming a social media manager differs depending on their professional goals and personal needs for fulfillment.įor example, being at the helm of a brand’s social presence means you have the potential to humanize the company and create authentic connections. We interviewed four social media managers to ask them why they pursued this career path, what it’s really like behind-the-scenes and how you can land a role (even without any experience).
Social was an overlap of all the things I loved and studied: Photography, video and communications.”Īre you considering a career as a social media manager, but don’t know where to start? From my middle school vlog to shooting weddings and senior photos, I thought my career path was already determined. “I always thought I wanted to be a photographer. If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her.įor Jepson, the path to social was indirect. 👀 #tiktoktips #videotips #socialmediamarketing #socialmediamanager #socialmediachallenge #canigiveyouabighug
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